Who said running in the city had to suck? Nike tasked my creative team of art directors, designers and strategists to inspire runners to change their perspective on the challenges of city running. Street lights? Think starting lines. Potholes? How about hurdles. Wrong turns? Perhaps portals to hidden gems. Through OOH ads, digital storytelling, emails, snackable social content, and Nike Run Club events, runners were empowered to run the city like it's their own.