The Nike Selected X editorial franchise told the unique stories of people who use fashion to express their individuality (hey, influencers are real too!). I got the opportunity to craft narratives around their insights on authenticity and confidence in a critical world. I also gained reassurance that it is possible to pull off socks paired with sandals in public. The project involved producing assets for multiple channels, including the Nike App, Instagram, email and e-comm. The responses from readers in the comments were overwhelmingly positive.